They help in understanding the theme of your content and thereby associate your site with the right keywords.
Meta Keywords are specific meta tags that appear in the HTML code of a website. Meta Keywords still matter in Yahoo, Bing and (possibly) other smaller search engines But, since their search bots aren’t as smart as Google, you need to put in the extra effort and feed information about your website. Keywords, on-page factors and technical SEO hold an important placeīing and other search engines don’t have a complex search algorithm like Google. Now that you’re convinced about optimizing your website beyond Google, here are 4 SEO strategies for different search engines. For example, both Yahoo and Bing were found to have strong usage in the Rust Belt region. Maybe, the majority of your target customers actually use Bing and Yahoo more often. You can rope in traffic and new customers more easily from these other search engines ( high-quality backlinks remain an important factor for higher search engine rankings in Bing and Yahoo as well, though). Your industry numbers can vary widely.įurther, as every other business in your industry keeps fighting for those coveted first page Google rankings… Note: Don’t take the above conversion rates and revenue at face value. This is especially true, given that these search engines get a higher conversion rate.Īnd, they can make you more money than Google. Neither will it lose its monopolistic market share, any time soon.īut, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. The search engine titan–Google–probably didn’t lose its mojo. The default search placement on Safari was rumored to move away from Google.AOL (now owned by Verizon) also ditched Google for Bing, as their default search engine.Mozilla dropped Google and entered into a partnership with Yahoo.This means that other search engines also have a decent user base.īing, in particular, has seen a rise in its market share, reaching over 20%, for the first time. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. Most users do most of their web surfing through Google. Search traffic is stable, scalable and free. Unlike getting viral on social media, search engines can’t be pleased overnight.īut, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Why you should care about other search engines: A look at the current search market Let’s start exploring them in this blog post.īut, before we get started, let’s briefly revisit the market share of the top search engines today. But, there are certain aspects that you need to take care of separately. Most of your Google optimization efforts work well to help other search engines understand your content and website architecture. In a previous post, I’ve already shown you 5 source of traffic besides Google. So, you need to build traffic from other channels.
If you haven’t built other traffic channels, then your business can suffocate overnight.Įven if you were dropped in the search engine’s rankings incorrectly, it might take a month, or more, to recover traffic.
If you regularly check your analytics reports, then you must see a sweet traffic contribution from Google every month (otherwise, you need to reassess your marketing efforts and website architecture).īut, what if one algorithmic update by the search giant penalizes your website? Similarly, you cannot rely on a single source of search engine traffic. And, suddenly they found themselves in a sad situation when Twitter decided to grow its own big data business, thereby cutting off DataSift. They had partnered with Twitter and their business model relied on the microblogging network for their data. Simply put, it means that over-dependency on a single platform can lead to instability and puts your business at risk.Ī recent example is Datasift. You might have heard the advice to not build your business on ‘rented territory.’